Living with Type-1 diabetes taught me to challenge assumptions and see opportunities others miss. It saved my life. Now, as a "Strategic Bloodhound" for luxury brands, I leverage my unique perspective and proven methodology to uncover hidden billion-dollar growth opportunities. My success is directly tied to yours - let's unlock your brand's unseen potential together.

Luxury brands often overlook hidden potential worth billions. As the Strategic Bloodhound, I guide them to these "fertile reservoirs," revealing untapped growth opportunities and equipping them with the tools and insights to capitalize on them.

The real magic happens when you see what's been overlooked. How open-minded are you to discovering your brand's unseen potential?

Discover the power of thinking beyond limitations. Learn how to challenge assumptions, uncover hidden opportunities, and drive innovation by embracing the unknown. This blog post reveals the secrets to seeing what isn't there and unlocking your full potential. The real magic happens when you see what isn't there.

Luxury brands often miss a critical blind spot, even when things seem to be going well. In this article, I share a case study where a simple data remap revealed 1.6X in hidden value. Learn how my strategic approach uncovers untapped potential and drives growth.

Is your business stuck in a tired routine, following the same old playbooks that everyone else uses? Do you yearn for explosive growth, a secret weapon to dominate your market? The truth is, the riches you seek might already be hiding in plain sight. Traditional tactics can only take you so far. It's time to ditch the dusty scrolls and unleash the potential locked away within your company. Join me, the Strategic Bloodhound, on a thrilling quest to unearth hidden gems and rewrite the business battlefield!

This was fun to solve: Bursting the CEO Bubble.

It solves the CEO Bubble conundrum. Walt Bettinger, CEO of Charles Schwab, defines his "CEO Bubble" as taking two forms: "People telling you what they think you want to hear" and "People being fearful of telling you things they believe you don't want to hear." At its core sits emotion. And that was the key. How to measure "emotion".

"The size of the CEO Bubble is directly proportional to the disconnect distance between that brand and its customers", Morten Sørensen

The insight. In this 108-second explainer, I share my expertise and in-depth industry knowledge from more than 100+ luxury brands and organisations that led to my breakthrough and followed EUR 3.5+ billion in value created by seeing what they did not.

It shows how it is possible to diagnose, locate and quantify the root causes of any luxury brand's revenue and value loss.

How do you surface something that someone else may not yet see but you do? How do you bring that light to an existing belief system that is so strong that it refuses to believe or even to see something that is there? Even if strong supporting evidence exists. Exploring something uncomfortable outside the box fills you with doubt, uncertainty, and fear. It intensely challenges your belief, and to learn a potentially unsettling or life-changing truth is hard to accept.

“A brand isn't what you say it is. It's what they say it is” Marty Neumeier. Customers create brands. And every customer's unique view of a brand collectively shapes a brand's value and reputation. Taking a Customer Excellence litmus provides an incredibly detailed insight into what customers true gut feelings about a brand is. It contains the definitive WHY customer revenue vanishes unnoticed from brands over time.

With 1,6 – 5,4% of shopping basket revenue lost managing returns, Direct-to-Consumer Retailer brands lose US$117 million profit for every US$1 billion in retail sales. The automated fruit size sorting ‘machine’ solution idea dramatically unlocked online apparel, fashion and footwear retailers to reduce returns by 48 per cent without consumer intervention. It slashed returns management costs, increased brand profits, and gave a competitive advantage to amplify customer’s experience.

100%. There was no higher validation to breaking a Brand's Growth Paradox. The 'Customer Articulated Balanced Scorecard' gave the Executive Management at a global fashion brand the inside intelligence into how they grew EUR 351 million in Net-Sales yet still lost EUR 2.39 billion in Brand Value. It helped the brand "boost Customer Loyalty by 5%, increasing group profits by 37%”. It finds the co-dependent group-wide policy decisions that together negatively reduced a brand's performance and value.

Customers strip-down luxury brands every day to highlight friction-points and lost growth. Very few luxury brands strive for 100% transparency since they fear they have everything to lose. Archibald London stands apart because they believe it is every bit as necessary when there’s so much on the line. This is Customer Excellence.

“The art of brand excellence consists in looking not merely at the immediate but at the longer effects of any act or policy; it consists in tracing the consequences of that policy not merely for one group but for all groups.”

Henry Hazlitt’s book “Economics in One Lesson” holds the key to any designer lifestyle brands survival and success.

Applied reveals the paradox of retail success. One brand beat a policy to double it's operating (production/transportation) efficiency metric (+10%). Tracing the unintended consequence showed a €874 million loss in group retail sales (-3% YoY). From a successful policy.

New research from Barclaycard reveals that consumer demand for free and easy returns when shopping online is placing increased pressure on retailers and impacting their bottom line.

“Today’s time-pressed shopper expects to the process to be fast, easy and free – and that applies to both buying goods as well as returning them,” said Sharon Manikon, Director of Customer Solutions at Barclaycard Global Payment Acceptance.

The $1.75 Trillion Retail Ghost Economy - The lost retail revenue from sales returns, overstocks and out-of-stocks.

For a typical retailer, the losses are the equivalent of increasing revenue by 11.7 percent. Another way, retailers currently lose 11.7 percent of revenue due to the combined impact of overstocks, out-of-stocks and needless returns (preventable returns). Imagine adding $117 million for every $1B in retail sales.

At New York’s Fashion World it was discussed “Returned items is one of the biggest costs for online retailers, with return rates of 15-50% depending on the type of item, and 60% of the time that goods are returned, poor fit is cited as the reason.” 

Working with a globally recognised American fashion, apparel, design, fragrance retail company, offering consumers high end products including men’s, women’s and children’s apparel, sportswear, denim, and a range of licensed products such as accessories, jewellery, watches, fragrances and home furnishings, we worked with one full season (12 months) of their online eCommerce shopping data in its raw, uncleaned data format and solved this enigma. Read further to learn more...