Articles

Organisational Diagnostics MORTEN J. SØRENSEN Organisational Diagnostics MORTEN J. SØRENSEN

The Invisible Gorilla: The Human Cost of Correlation

Why does a loved brand suffer a 20-year net loss? This workshop exposes the costly trap of “Relative Wins” and “The Invisible Gorilla”. Learn how the Organisational CT Scan finds the causation, and the Small-World Network graph maps how they flow into the Absolute Reality—the sustained inattentional blindness that costs Paul Smith £14.26 million.

Read More
Organisational Diagnostics MORTEN J. SØRENSEN Organisational Diagnostics MORTEN J. SØRENSEN

Root Cause Contagion: How Small Failures Drive Systemic Decay Within Organisations

A €1.7B loss began with a single €0.02 failure. Follow the breadcrumbs to how this "Root Cause Contagion" impacts every group revenue, margins, and market cap in the billions. It reveals the core principle: organisations miss unseen value by mistaking massive financial symptoms for a single, tiny, broken customer promise.

Read More
Private Equity Insights MORTEN J. SØRENSEN Private Equity Insights MORTEN J. SØRENSEN

Lazy Leverage and a Covenant Breach

The Valentino covenant breach is not a market failure; it's a critical, preventable corporate heart attack caused by lazy leverage and a failure of the PE playbook. Discover how the Organisational CT Scan reveals the systemic operational flaws behind the debt breach and uncovers over €3.7 billion in hidden Enterprise Value.

Read More
MORTEN J. SØRENSEN MORTEN J. SØRENSEN

Case Story: Illuminating Hidden Potential

Even iconic luxury brands can have hidden vulnerabilities. Discover how a seemingly minor choice in eyewear material quietly eroded CHANEL's brand equity and how a precision diagnostic revealed an unseen opportunity to unlock €6 billion in brand value and €222 million in additional revenue.

Read More
MORTEN J. SØRENSEN MORTEN J. SØRENSEN

Case Story: The Elusive Female – Capturing €1 Billion in Luxury Womenswear

A renowned luxury fashion house struggled to replicate its menswear success in womenswear, with €1 billion in potential revenue hanging unseen. Discover how a diagnostic approach revealed that the issue wasn't with the product, but rather a misaligned brand narrative, leading to a fivefold increase in sales for their womenswear line.

Read More
MORTEN J. SØRENSEN MORTEN J. SØRENSEN

Case Story: The Cost of Inaction – The Missed €600 Million Answer

A family-owned organization faced years of stagnant revenue, unaware of the vast potential hidden in its operations. Discover how a diagnostic revealed €600 million in growth opportunity and the public consequences when leadership chose inaction over verifiable truth.

Read More
MORTEN J. SØRENSEN MORTEN J. SØRENSEN

Case Story: The €1.74 Billion “Cost-Saving” Disaster

A global retailer celebrated a €42 million cost-saving victory, only to face a perplexing €1.74 billion revenue collapse. Discover how this paradox unfolded when a seemingly efficient change unknowingly destroyed customer trust and loyalty.

Read More
MORTEN J. SØRENSEN MORTEN J. SØRENSEN

Case Story: The €156 Million Invisible Keystroke

A multi-billion euro fashion house faced a puzzling revenue leakage despite positive KPIs. Discover how an invisible, well-intentioned keystroke shortcut, a piece of "bad flora," inadvertently cost them €156 million annually and how its discovery led to a significant revenue recoup.

Read More