Articles
BUSINESS BATTLE ROYALE: Ditch the Dusty Playbook, Unearth Unseen Riches!
Ditch tired business playbooks! Discover how the Strategic Bloodhound unearths hidden tenfold revenue growth and unleashes untapped riches beyond conventional analysis.
BURSTING THE CEO BUBBLE: Illuminating the Unseen Disconnect
Walter Bettinger’s “CEO Bubble” hides unknown unknowns. Discover how The SØRENSEN Framework quantifies the brand-customer disconnect to burst the bubble and reveal true organisational performance.
If You Don’t See It, Does It Exist? The Red Pill Moment of Insight
Morten J. Sørensen recounts his “red pill” journey, revealing how unseen truths exist and can be measured. Discover how challenging beliefs unlock billions in value by daring to see what others don’t.
Archibald London: The Uncomfortable Truth About Reaching Customer Excellence
Discover how Archibald London, a luxury brand, faced a hidden vendor quality breach with radical transparency, redefining customer excellence by confronting uncomfortable truths and rebuilding trust.
A Brand’s Survival in One Lesson: What You See and What You Don’t See
Discover Henry Hazlitt’s essential lesson for brand survival: why a €42M cost-saving paradoxically led to a €1.74B loss. Learn to identify and trace hidden consequences to drive long-term growth.
My First Enigma: How a 20-Year Returns Problem Ignited My Purpose
A personal journey into retail's 20-year returns enigma. Discover the "why" behind Morten J. Sørensen's quest to prove that seemingly unsolvable problems yield to new perspectives and verifiable insights.