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Exclusive Limited Print 1st Edition Hardcover Version.

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Amazon Worldwide Release and All Pre-Orders Ship: September 15th, 2025

WHO MOVED MY CUSTOMERS? is a remarkable organisational parable that reveals the fundamental WHY behind why companies truly falter and fail, even in an age of abundant information where traditional metrics often present ‘normalcy’. Morten J. Sørensen’s compelling journey unveils that this isn’t about obvious mistakes; it’s about the subtle, unseen shifts in customer needs and loyalties that organisations consistently overlook because they’re simply not looking in the right places.

Through this engaging narrative, Sørensen guides leaders, executives and investors to ask their own fundamental WHYs. He teaches them that ‘Virtually anything that has an effect can be observed, and its impact understood, even if not with old rulers’. This empowers them to challenge existing assumptions, look beyond surface-level metrics, and overcome the Streetlight Effect. They learn to swiftly determine the WHAT, WHERE, and HOW to create true alpha in their own managed organisations and, for the first time, see the true unseen possibilities that have never been explored before.

Designed for Your Busy Schedule:

As the perfect “Pocket Book” size spanning approximately 144 pages, WHO MOVED MY CUSTOMERS? is crafted to deliver profound insights efficiently. You can read it on a short business flight or over a few hours, empowering every executive to gain immediate clarity and apply its transformative principles without delay. My goal is to get you started right away.

The book introduces the transformative ‘Organisational CT Scan’, a diagnostic mindset designed to teach you to peer inside your organisation’s internal ecosystem and expose its true operational health, driving tangible results.

What You’ll Gain:

• Diagnostic Clarity: Learn the transformative ‘Organisational CT Scan’ to expose your organisation’s true operational health.

• Unseen Value Unlocked: Discover how to make the invisible visible, uncover hidden inefficiencies, and unlock extraordinary, quantifiable value.

• Strategic Advantage: Challenge assumptions and acquire the courage to see what others don’t, providing tools to transform your vision for organisational success.

• Sustainable Growth: Build a brighter, more resilient future for your organisation and its customers, leading to superior alpha.

Through powerful, real-world examples, WHO MOVED MY CUSTOMERS? inspires you to gain the courage to see what others don’t, providing the essential tools to transform your vision and build a brighter, more sustainable future for your organisation and its customers.

It empowers you to ask and truly answer: “I know how I can make my company achieve true alpha through genuine skill, not just luck”—so you always stay curious and dare to look where others don’t.

Book Specifications:

• Binding: Hardcover

• Dimensions: 135 x 210 mm (5.31 x 8.27 inches)

• Page Count: Approx. 144 pages