Morten J. Sørensen
“To see the invisible, we simply need new rulers.”
ILLUMINATING MISSED ENTERPRISE VALUE
YOU DON'T NEED MORE DATA. YOU NEED NEW RULERS.
Most organisations are drowning in linear 'Streetlight' data while remaining structurally blind to their 'absolute' operational reality. You do not need another market report; you need unvarnished transparency to unlock the vast, unseen Enterprise Value hidden in your blind spots.
For over a decade, I have operated as an independent diagnostician, providing the forensic instruments required to see, measure, and monetise the truths that standard due diligence misses.
The Diagnostic Instruments
Illuminating the path beyond the Streetlight Effect
The Book
The Operating Manual for the Alpha Key™
My book, Who Moved My Customers?, codifies over a decade of forensic diagnostics into a definitive field guide. It provides the architectural framework required to stop relying on market luck and start engineering verifiable Enterprise Value.
Full Details & Purchase
The Alpha Key™ Report
Forensic Valuation Architecture
This is not a consulting deck. It is an ‘Organisational CT Scan’ of a target's ‘Shadow Data’. The Alpha Key™ delivers a precise, actionable blueprint that quantifies the inefficiency gap. We do not sell advice; we provide the precise execution coordinates required to capture missed Enterprise Value independently.
All mandates—whether Market Assets or Bespoke—are secured by a contractual 10X ROI Guarantee.
Acquire Strategic Assets
MY JOURNEY TO VERIFIABLE TRUTH
The Architecture of Truth
In an era of data abundance, why do organisations and assets with “perfect metrics” still fail?
I do not provide management theory. I audit the physical gap between a boardroom's strategic promise and the customer's actual experience.
For the past decade, I have operated as an independent diagnostician, engineering the methodology required to identify the ‘Integrity Tax’—precisely because no industry playbook or academic manual contained the capability to identify or measure it.
This tax is the compounded variance between an organisation’s designed capacity and its actual output due to misaligned incentives, data latencies, and process fragmentation. It is a recurring, invisible overhead cost paid on every unit of value delivered, manifesting as margin erosion, reduced velocity, and corrupted decision intelligence. Whilst most organisations rely on linear ‘Streetlight’ data, I audit ‘Shadow Data’ to measure this exact operational inefficiency.
This focus led to the development of the Organisational CT Scan, a diagnostic engine designed to quantify the unseen. We do not guess. We measure the ‘invisible gorillas’ causing value entropy, process friction, and strategy drift. Making the invisible visible ultimately halts margin erosion and restores Enterprise Value creation, illuminating pathways to over €30 billion in validated client value since 2015.
My life’s work is to provide the new rulers required to measure what others ignore—giving you the certainty to act, and unlocking the absolute alpha within your own organisation.
Trusted by Leaders
Endorsed by Global Leadership as a “true subject matter expert” who combines “forensic customer analytics” with the “empathy and team spirit” required to drive change management in complex organisations.