Why would a brand its customer loves make her feel invisible? This investigation follows the human scent of disconnect at HUGO BOSS, revealing a two-decade-long decline, activist pressures, and a staggering €1.375 billion blind spot hidden in plain sight.

A successful consumer brand battled rising product returns until a diagnostic revealed the company itself was the problem. Discover how addressing hidden communication gaps and process flaws transformed returns into a 4% net operating margin gain and enhanced customer trust.

Organisations often project health while masking unseen vulnerabilities. Discover the Organisational CT Scan: a diagnostic framework to reveal true health, quantify hidden risks, and unlock unrealised value.

“Serial returners” are driving up online prices. Discover how illuminating the unseen operational flaws, not blaming shoppers, transforms this retail paradox into significant profit and growth.