THE STRATEGIC BLOODHOUND
ILLUMINATING Missed ALPHA
You want to dominate your industry. You seek unvarnished transparency and true diagnostics to unlock vast, unseen enterprise value. You're not just playing the game—you're here to smartly outmanoeuvre competitors and deliver true alpha. I provide the instruments to see and capitalise on what others don’t.
The Diagnostic Instruments
The journey starts here. This is your first step to moving beyond the Streetlight Effect.
The Book
My book, Who Moved My Customers?, distils a decade of hard-won principles into an accessible parable. It provides the foundational principles to deliver superior returns through operational skill, rather than relying solely on market luck.
Inside, you will discover:
The "Streetlight Effect": Why your most trusted deal metrics might be blinding you to your biggest operational risks.
The Organisational CT Scan: A framework for seeing the true health of a portfolio company—before, during, and after acquisition.
Quantifying the Customer Reality: How to measure the gap between the story a company sells and the reality its customers live. This is your missed alpha.
Actionable Case Studies: How a one-word change added €1.5B in top-line revenue, and a hidden keystroke was leaking €156M a year.
The Alpha Key™ Report
When you need to turn the key on a specific asset, I offer The Alpha Key™ Report. It is a deep-dive diagnostic that delivers a precise, actionable blueprint to unlock a specific multi-million-euro increase in Enterprise Value, secured by a contractual 10X ROI Guarantee.
Book
Who Moved My Customers?
An Organisational Parable on Seeing Beyond the Surface and Unlocking True Value
Exclusive, Signed 1st Edition: A limited, personally signed hardcover run.
"It’s a very timely theme and I can see it resonating widely."
—Ludovic, author of Private Equity Laid Bare, and professor University of Oxford Saïd Business School
"An excellent piece of work. It helped me overcome a milestone of my own!"
—Robert, founder, Human Sun Light
"Truly powerful work. Engaging and actionable, it puts words and structure to what I’ve intuitively practiced for years."
—Ben, founder, mijndrukker.nl
"The case studies are by far the best part of the book – compelling, narrated short stories seamlessly extending the parable."
—Pol, chief technology officer, Travel Booking Site
THE JOURNEY BEYOND THE STREETLIGHT
The journey begins by recognising that your most trusted metrics are often blinding you to your biggest risks. I provide the framework—the Organisational CT Scan—to see a company's true health and quantify the Customer Reality. We measure the gap between the story a company sells and the reality its customers live, transforming an intangible risk into your most verifiable source of missed alpha.
MY JOURNEY TO VERIFIABLE TRUTH
My journey, personal and professional, has been defined by a singular, relentless question: Why? Why, in an era of abundant information and talent, do so many businesses falter by overlooking the critical, often hidden, factors that dictate their success or failure?
My quest for answers transformed from observation into a relentless pursuit of verifiable truth. This pursuit forged the Strategic Bloodhound within me, dedicated to uncovering the immense, unseen value hidden in the complex grey area between perception and reality.
For over a decade, I've consistently exposed a profound and measurable disconnect: the gap between perceived performance and the hidden truths that truly shape an organisation's destiny. This is the unseen value and true operational health I illuminate within organisations and assets.
This drive led to The SØRENSEN Framework, a diagnostic methodology (including the powerful Organisational CT Scan) designed to make customers' invisible emotional gut feelings visible. It's this quantification of the unseen that reveals the most fundamental driver of incredible value creation. This breakthrough has been instrumental in illuminating unseen pathways to over €30 billion in validated client value creation since 2015.
In my new book, Who Moved My Customers?, I distil these hard-won principles into an accessible parable. It empowers you—the leader, the investor, the innovator—to break free from the trap of the Streetlight Effect (focusing only on obvious visible metrics) and instead cultivate genuine, sustainable growth. My life's work is to provide the tools for you to find the courage to look where others don't, and in doing so, unlock the true alpha within your own organisation.
Trusted by Leaders
“Morten is fantastic to work with, has true subject matter expertise in customer analytics consulting, is very empathetic and a team player, but most importantly, he is amazingly passionate for the results for his client.”