Walter Bettinger’s “CEO Bubble” hides unknown unknowns. Discover how The SØRENSEN Framework quantifies the brand-customer disconnect to burst the bubble and reveal true organisational performance.

Marty Neumeier famously stated: “Your brand isn’t what you say it is. It’s what they say it is.” Discover how understanding customers’ gut feelings reveals hidden value and drives customer excellence and brand value.

Discover the genesis of The SØRENSEN Framework, born from solving a brand’s growth paradox: how millions in sales gain can hide billions in brand value loss, and how to quantify the unseen.