Articles
Unlocking Billions: How I See What Others Don't to Generate €3.5+ Billion in Annual Value
Watch this 108-second video to learn how Morten J. Sørensen generated €3.5+ billion annually for organisations by seeing hidden revenue and value loss, diagnosing the unseen with powerful insights.
BREAKING THE GROWTH PARADOX: The Genesis of The SØRENSEN Framework
Discover the genesis of The SØRENSEN Framework, born from solving a brand’s growth paradox: how millions in sales gain can hide billions in brand value loss, and how to quantify the unseen.