THE BILLION-DOLLAR BLIND SPOT: Uncovering Hidden Free Cash Flow in Organisations
Every organisation holds the unquestioned potential to boost profitability, free cash flow, and pay down debt far beyond its current imagination. Yet, most remain trapped by a single question—one that, if answered, could unlock billions. Is this the billion-dollar question?
It is said that things become easier with experience. After a decade of enabling organisations to generate over €30 billion in free cash flow (which has been used to grow market share, target mergers and acquisitions, pay down debt, and much, much more), finding organisations’ hidden value has, for me, become second nature. This is due to a voracious curiosity and a relentless pursuit of answering one burning question: Why?
Why do some brands thrive while others plateau or struggle?
Consider my meeting with the executives of an organisation: their board proudly stated, “Our gross profit margin increased double-digit in the previous year, our customer base expanded in all markets, and significant progress was made in improving underlying profitability.”
As the Strategic Bloodhound who always finds hidden value within organisations, even those where everything appears rosy on the surface, it should be easy to give them quantified revenue and growth. But I can tell you firsthand that it is not. When you mix pride, hubris, reluctance, and deep internal resistance to change, it plays a significant role, creating a Streetlight Effect that blinds them to the very riches they seek.
This is precisely why my relentless pursuit to answer why some brands thrive while others plateau led to the development of a unique approach, distilled into a single question for potential clients:
“What would your organisation consider a fair fee to pay per billion in added free cash flow illuminated?”
— Morten J. Sørensen
This question is not a negotiation tactic. It neatly frames whether there will ever be a fit between what the Organisational CT Scan will reveal and the organisation’s internal acceptance. Because, on the surface, the potential value is often beyond what most brands even aspire to reach. It’s why the question remains whether the hidden value generated is one billion, one hundred million, or simply one million.
Organisations that buy and pay for services, products, and capabilities are fixing the symptoms and not the root causes. That’s always been easy. Agreeing to pay a fee on the generated free cash flow is telling. It is one of my guiding principles, helping me reveal whether an organisation is fit and ready to embrace the hidden value that will serve as the missing keys to decisively unlock and define its value creation strategy to open infinite growth.
Uncovering the Hidden Value: A Real-World Revelation
The board mentioned above shared their customer review and sentiment distribution. On the surface, very little seemed amiss. But as the Strategic Bloodhound, I’m interested in what wasn’t said and can’t be seen. It’s like asking where creativity or inspiration comes from; nobody knows. My curiosity, experience and incredible innate passion draw me to a scent.
I replied, “If you permit, allow me to show you what I can find with unfettered access”. That’s when I started to investigate. And track those scents to their sources. It’s impossible to know beforehand where or what I’ll find. I rolled up my sleeves and jumped in. In less than 48 hours, I sat back in their boardroom. Our conversation started with me sharing their brand’s customer sentiment but “re-mapped.” This new view, derived from a carefully designed customer touchpoint and timing process, re-mapped a single customer variable to reveal what the board should have been seeing. This new, previously unseen view was statistically robust, impervious to criticism, and verifiable by multiple independent methods.
This single new perspective of their brand drastically sharpened the board’s understanding. It revealed:
How their operations hid 1.6X in value (free cash flow).
And why their customers’ emotional disconnect rate was close to 70% (impacting customer loyalty and growth).
None of these insights was known, nor were they part of their existing value-creation strategy plans. Yet, both were transformative, requiring only tiny initiatives and adjustments to existing plans to generate significant net free cash flows. This is the Organisational CT Scan in action, illuminating their operational Opaque Black Box.
One of the most impactful things I’ve learned is that if you want to create different results and outcomes, you must free your mind and allow yourself to see and believe new things. As the Strategic Bloodhound, I will often find the opposite of what you are currently informed or understand to be accurate and true. But it is also why my relentless pursuit led to my unique Organisational CT Scan and methodology to deliver against that single question, consistently turning scepticism into demonstrable value.
This is who I am; this is my brand. My name is Morten J. Sørensen. I am the Strategic Bloodhound who is driven by an insatiable curiosity for true value. I constantly seek answers to why organisations thrive while others falter. Where are the clues? Where are the unseen opportunities? I pick up scents everywhere, and my bloodhound instincts kick in. They lead me to discover the root causes, enabling the simple changes and adjustments that yield extraordinary results for organisations worldwide.
It’s your call to action. If your brand is brave enough to have its own billion-dollar answers found. Connect, I’d love to talk. And let’s see if I’ll be able to hand you the keys to unlocking your organisation’s hidden billion-dollar cash flow in ways you’ve never imagined or seen before.
