A successful consumer brand battled rising product returns until a diagnostic revealed the company itself was the problem. Discover how addressing hidden communication gaps and process flaws transformed returns into a 4% net operating margin gain and enhanced customer trust.

Morten J. Sørensen’s Vans experience reveals the “Five Stages of Brand Grief”. Discover how the Organisational CT Scan illuminates emotional customer disconnect to unlock billions in unseen revenue for organisations and VP Corp..

Discover how Archibald London, a luxury brand, faced a hidden vendor quality breach with radical transparency, redefining customer excellence by confronting uncomfortable truths and rebuilding trust.

“Serial returners” are driving up online prices. Discover how illuminating the unseen operational flaws, not blaming shoppers, transforms this retail paradox into significant profit and growth.

Retailers globally lose $1.75 trillion annually to a "Ghost Economy" of returns, overstocks, and out-of-stocks. Discover how understanding the "Why?" can unmask this unseen revenue loss and reclaim profound value.

A personal journey into retail's 20-year returns enigma. Discover the "why" behind Morten J. Sørensen's quest to prove that seemingly unsolvable problems yield to new perspectives and verifiable insights.