A €1.7B loss began with a single €0.02 failure. Follow the breadcrumbs to how this "Root Cause Contagion" impacts every group revenue, margins, and market cap in the billions. It reveals the core principle: organisations miss unseen value by mistaking massive financial symptoms for a single, tiny, broken customer promise.

Organisations often project health while masking unseen vulnerabilities. Discover the Organisational CT Scan: a diagnostic framework to reveal true health, quantify hidden risks, and unlock unrealised value.

A personal anecdote reveals Ferragamo's decade-long brand decline. Discover how a diagnostic lens uncovers €900M in lost revenue, offering a path to rebuild its luxury legacy by confronting unseen truths.

Discover Henry Hazlitt’s essential lesson for brand survival: why a €42M cost-saving paradoxically led to a €1.74B loss. Learn to identify and trace hidden consequences to drive long-term growth.