The "O" in SØRENSEN is a purposeful creative gap, yet your brain instinctively completes the stroke. This is the essence of Diagnostic Alpha: using new rulers to see the “invisible” value already present in your white space. Once you see your organisation’s true potential, you can never unsee it. That is the “Invisible Gorilla.”

Why does a loved brand suffer a 20-year net loss? This workshop exposes the costly trap of “Relative Wins” and “The Invisible Gorilla”. Learn how the Organisational CT Scan finds the causation, and the Small-World Network graph maps how they flow into the Absolute Reality—the sustained inattentional blindness that costs Paul Smith £14.26 million.