Articles
THE NAKED TRUTH: Advising Clients Ethically in the Pursuit of Unseen Value
Discover the “naked truth” of ethical advising. Morten J. Sørensen explores the vulnerability of truth-telling, how to overcome client resistance, and unlock unseen value for organisations.
If Your Brand Is What Your Customer Says It Is: The Imperative of Seeing Their Reality
Marty Neumeier famously stated: “Your brand isn’t what you say it is. It’s what they say it is.” Discover how understanding customers’ gut feelings reveals hidden value and drives customer excellence and brand value.
Archibald London: The Uncomfortable Truth About Reaching Customer Excellence
Discover how Archibald London, a luxury brand, faced a hidden vendor quality breach with radical transparency, redefining customer excellence by confronting uncomfortable truths and rebuilding trust.