The €1.375 Billion Irony: Following the Scent of a Billion-Euro Blind Spot
Why would a brand its customer loves make her feel invisible? This investigation follows the human scent of disconnect at HUGO BOSS, revealing a two-decade-long decline, activist pressures, and a staggering €1.375 billion blind spot hidden in plain sight.
THE FIVE STAGES OF BRAND GRIEF: Why Vans Left Me Barefoot (and What It Means for Your Brand)
Morten J. Sørensen’s Vans experience reveals the “Five Stages of Brand Grief”. Discover how the Organisational CT Scan illuminates emotional customer disconnect to unlock billions in unseen revenue for organisations and VP Corp..