Why would a brand its customer loves make her feel invisible? This investigation follows the human scent of disconnect at HUGO BOSS, revealing a two-decade-long decline, activist pressures, and a staggering €1.375 billion blind spot hidden in plain sight.

Morten J. Sørensen’s Vans experience reveals the “Five Stages of Brand Grief”. Discover how the Organisational CT Scan illuminates emotional customer disconnect to unlock billions in unseen revenue for organisations and VP Corp..