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Customer & Brand Perception MORTEN J. SØRENSEN 09/10/2024 Customer & Brand Perception MORTEN J. SØRENSEN 09/10/2024

LUXURY BRANDS & AUTHENTICATION: The True Source of Doubt Lies Within

Luxury brands face a “quality of doubt.” Discover how internal inconsistencies erode trust and how a return to genuine perfection can restore brand value and eliminate authentication concerns.

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Thought Leadership & Perspective MORTEN J. SØRENSEN 12/03/2021 Thought Leadership & Perspective MORTEN J. SØRENSEN 12/03/2021

Archibald London: The Uncomfortable Truth About Reaching Customer Excellence

Discover how Archibald London, a luxury brand, faced a hidden vendor quality breach with radical transparency, redefining customer excellence by confronting uncomfortable truths and rebuilding trust.

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