A personal anecdote reveals Ferragamo's decade-long brand decline. Discover how a diagnostic lens uncovers €900M in lost revenue, offering a path to rebuild its luxury legacy by confronting unseen truths.

Discover Henry Hazlitt’s essential lesson for brand survival: why a €42M cost-saving paradoxically led to a €1.74B loss. Learn to identify and trace hidden consequences to drive long-term growth.