The Invisible Gorilla: The Human Cost of Correlation

Why does a loved brand suffer a 20-year net loss? This workshop exposes the costly trap of “Relative Wins” and “The Invisible Gorilla”. Learn how the Organisational CT Scan finds the causation, and the Small-World Network graph maps how they flow into the Absolute Reality—the sustained inattentional blindness that costs Paul Smith £14.26 million.