Morten J. Sørensen recounts his “red pill” journey, revealing how unseen truths exist and can be measured. Discover how challenging beliefs unlock billions in value by daring to see what others don’t.

A personal journey into retail's 20-year returns enigma. Discover the "why" behind Morten J. Sørensen's quest to prove that seemingly unsolvable problems yield to new perspectives and verifiable insights.