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Customer & Brand Perception MORTEN J. SØRENSEN 11/02/2025 Customer & Brand Perception MORTEN J. SØRENSEN 11/02/2025

A PATH FORWARD FOR FERRAGAMO: Rebuilding a Legacy by Confronting Unseen Truths

A personal anecdote reveals Ferragamo's decade-long brand decline. Discover how a diagnostic lens uncovers €900M in lost revenue, offering a path to rebuild its luxury legacy by confronting unseen truths.

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