Luxury's Quality of Doubt?

When "Genuine" Needs a Stronger Seam!

Allow me if I may. This article and discussion about luxury authentication raises a crucial question: who is truly responsible? While authentication services play a role, the ultimate accountability rests with the luxury brands. The COSETTE case highlights customer mistrust but also reveals a solution: "genuine" should mean "impeccable," and a return to traditional craftsmanship, like saddle stitching, could be the answer. You can't fake saddle stitching. It speaks volumes about a brand's commitment to enduring excellence.

(Side Note: Customers shouldn't doubt the quality of luxury purchases from reputable sources. Yet, "normal accepted manufacturing inconsistencies" erode trust. It can be quantifiably measured. This is unacceptable in the luxury industry, where every detail should reflect a flawless commitment to excellence.)

My analysis of 4K customer perceptions shows luxury brands failing to meet expectations (shows % room for improvement): Prada Group (74.63%), Saint Laurent (86.32%), Gucci (72.86%), Burberry (95.83%), and BALENCIAGA (92.13%). This may be one of the root causes of customers' authentication concerns. If you'd like a strategy verification, let me know.

It's not about blaming authentication services; it's about holding brands accountable. Luxury is built on flawless excellence; when brands fall short, they erode trust.

The solution? Deliver genuine perfection. Ensure every product, stitch, and detail lives up to the "luxury" label. Saddle stitching could be the first step towards restoring confidence, reclaiming the true meaning of luxury handbags, and eliminating superfakes.