See, Illuminate, Transform
The art of seeing what isn't there.
Four decades living with Type-1 diabetes taught me a critical lesson: questioning conventional wisdom and advice. Over the past ten years, I took my life into my own hands, and today, that decision has quite literally saved my life and statistically added 20± years to my life expectancy. It quite literally saved my life.
This single experience ingrained in me the incredible transformative power of challenging assumptions and embracing the unknown – a lesson I apply every day when helping brands unlock their full potential.
The experience of the incredible contentment I feel when everything lines up just right is a powerful motivation for me to continue.
As Luxury's only Strategic Bloodhound, my passion lies in uncovering the magical hidden gems hiding secretly within all organisations - the transformational billion-dollar opportunities others overlook and miss. I hear, see and observe. I don't just think outside the box; I shatter its confines and illuminate client brands’ path to extraordinary growth. Often, with guarantees, my success is directly tied to yours.
My proprietary, proven methodology, born from my life journey, allows me to quickly see beyond the obvious and illuminate untapped potential. I dive deep into a brand's customer insights and emotions, applying first-principles thinking and helping that brand reveal the simple yet powerful strategies that deliver extraordinary results.
And I cannot escape my results: I've successfully unlocked billions in unseen client results multiple times. And all because I cannot not see organisations' hidden billions. That's both my curse and your gift.
“To see what others do not, that is true genius.”
- William Blake
Customer Analysis
CHANEL Eyewear
My diagnostic assessment for CHANEL reveals a subtle yet significant challenge: the company's choice of acetate for its eyewear.
It needlessly erodes brand equity and contributes to increased customer disconnect.
By meticulously examining the entire customer journey, my analysis found that a licenced vendor's use of lower-quality acetate impacted the durability and aesthetic appeal of CHANEL eyewear, inadvertently tarnishing CHANEL’s reputation for excellence.
A single strategic shift to higher-quality Japanese acetate unlocks a substantial increase in customer loyalty and enhances brand perception.
A change in acetate contributes an estimated US$222 million in retained revenue.
It’s one of the many unseen cases that exemplifies the power of my precision-focused approach to identify and address hidden opportunities that significantly impact a luxury brand's bottom line.