Global Release Date: September 15th, 2025 [Hardcover]
Who Moved My Customers? is a remarkable organisational parable that tackles a critical, often-overlooked challenge: why companies falter or stagnate even in an age of abundant information. This isn’t about obvious mistakes; it’s about the subtle shifts in customer needs and loyalties that organisations often miss because they’re simply not looking in the right places. This engaging narrative invites leaders and investors to challenge their assumptions and look beyond surface-level metrics.
The book introduces the transformative ‘Organisational CT Scan’, a diagnostic mindset designed to peer inside your organisation’s internal ecosystem and expose its true operational health. You’ll discover how to make the invisible visible, uncover hidden inefficiencies, and unlock extraordinary, quantifiable value. Through powerful, real-world examples, Who Moved My Customers? inspires you to gain the courage to see what others don’t, providing the essential tools to transform your vision and build a brighter, more sustainable future for your organisation and its customers.
Global Release Date: September 15th, 2025 [Hardcover]
Who Moved My Customers? is a remarkable organisational parable that tackles a critical, often-overlooked challenge: why companies falter or stagnate even in an age of abundant information. This isn’t about obvious mistakes; it’s about the subtle shifts in customer needs and loyalties that organisations often miss because they’re simply not looking in the right places. This engaging narrative invites leaders and investors to challenge their assumptions and look beyond surface-level metrics.
The book introduces the transformative ‘Organisational CT Scan’, a diagnostic mindset designed to peer inside your organisation’s internal ecosystem and expose its true operational health. You’ll discover how to make the invisible visible, uncover hidden inefficiencies, and unlock extraordinary, quantifiable value. Through powerful, real-world examples, Who Moved My Customers? inspires you to gain the courage to see what others don’t, providing the essential tools to transform your vision and build a brighter, more sustainable future for your organisation and its customers.
