Thinking.

This is where I explore the ideas and observations that drive my mission, from deconstructing challenges in Private Equity, and organisations, to sharing new perspectives on value, growth, transparency and accountability. These articles aim to provoke deeper thought, offering structure and clarity that illuminate the paths to greater insight.

Breaking a Brand's Returns Challenge
Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN

Breaking a Brand's Returns Challenge

With 1,6 – 5,4% of shopping basket revenue lost managing returns, Direct-to-Consumer Retailer brands lose US$117 million profit for every US$1 billion in retail sales. The automated fruit size sorting ‘machine’ solution idea dramatically unlocked online apparel, fashion and footwear retailers to reduce returns by 48 per cent without consumer intervention. It slashed returns management costs, increased brand profits, and gave a competitive advantage to amplify customer’s experience.

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