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Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN

Bursting the CEO Bubble.

This was fun to solve: Bursting the CEO Bubble.

It solves the CEO Bubble conundrum. Walt Bettinger, CEO of Charles Schwab, defines his "CEO Bubble" as taking two forms: "People telling you what they think you want to hear" and "People being fearful of telling you things they believe you don't want to hear." At its core sits emotion. And that was the key. How to measure "emotion".


"The size of the CEO Bubble is directly proportional to the disconnect distance between that brand and its customers", Morten Sørensen

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