Thinking.

This is where I explore the ideas and observations that drive my mission, from deconstructing challenges in Private Equity, and organisations, to sharing new perspectives on value, growth, transparency and accountability. These articles aim to provoke deeper thought, offering structure and clarity that illuminate the paths to greater insight.

A Brand's Survival in One Lesson
Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN Gain Market Share, Improve Margin, Increase Revenue MORTEN SØRENSEN

A Brand's Survival in One Lesson

Henry Hazlitt’s book “Economics in One Lesson” holds the key to any designer lifestyle brands survival and success.

Applied reveals the paradox of retail success. One brand beat a policy to double it's operating (production/transportation) efficiency metric (+10%). Tracing the unintended consequence showed a €874 million loss in group retail sales (-3% YoY). From a successful policy.

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