It took me 54 years to realise I'm a "Strategic Bloodhound" - someone who can sniff out billion-dollar opportunities that others miss. My life has been anything but ordinary (orphaned at 15, skipped university, and saved a few lives along the way...), and it's given me a unique perspective on finding hidden potential, whether in people or businesses.

Now I help luxury brands and investors unlock extraordinary growth (think €1.5 billion playing Scrabble™).  Learn more about my journey and how I may also help your brand achieve similar success. Enjoy!

I wanted to give Vans my money, but they wouldn't let me." This personal experience reveals how brand disconnect mirrors the 5 stages of grief. Learn how Vans can overcome this and unlock hidden revenue.

"You're almost standing naked in front of them metaphorically and trying to get them to think differently." This quote perfectly captures the vulnerability inherent in my ethical client advising. Learn how empathy, open communication, and a commitment to truth can unlock hidden potential and drive sustainable growth.