Discovering New Market Share.

Hidden Market, Explosive Growth: A Global Sports Brand Case Study

The Challenge: A renowned €30 billion global sportswear company sought a competitive edge within a specific sports category. Despite their extensive resources and insights, conventional strategies were not yielding the desired market share growth.

My Methodology: My analysis went beyond industry-standard metrics. I delved into their rich internal data, integrating financial, customer, sales, and marketing information with external market trends. This unique approach uncovered unseen potential and challenged long-held assumptions.

The Revelation: My proprietary model revealed a critical oversight: despite the widespread popularity of the sport across genders, the brand's product positioning catered exclusively to male consumers. This represented an enormous untapped market and the potential to multiply their annual revenue.

The Solution: Informed by the touchpoints and data, I proposed a seemingly minor yet transformative change: re-labelling their skateboard sneakers from "Male" to "Unisex." This simple shift shattered a hidden barrier.

The Results:

• Immediate Market Breakthrough: Sports skateboard apparel and sneakers sales to women skyrocketed.

• €1.5 Billion Revenue Boost: This bold move unlocked a massive new market segment.

Key Learnings

• The Blind Spot: Even established brands can overlook critical segments hidden in their data.

• Unconventional Thinking Wins: My fresh perspective and data-driven insights challenged the status quo, leading to extraordinary growth.

• Simple Yet Strategic: Small, insight-backed changes can yield outsized results.

Conclusion: This case study highlights my ability to uncover hidden opportunities and propel brands towards explosive, untapped growth. Through my unique blend of analytical rigour and strategic creativity, I help brands identify and capitalize on the unseen.