The SØRENSEN Framework.
Illuminating True Value through Transparency & Accountability.
-
Private equity (PE) often operates within an ‘Opaque Black Box’. Investors and LPs commit vast sums based on reported NAVs and track records, yet lack deep visibility into an asset's true operational health and the genuine drivers of value creation. When trust and opaque reporting aren't enough, how are LP interests truly protected and sustainable value verified?
-
The SØRENSEN Framework directly addresses this critical gap, moving beyond assumptions to provide decisive insight and verifiable data. It's designed to systematically make the invisible visible, one asset at a time:
SØRENSEN Organisational CT Scan™
This proprietary diagnostic provides deep, unshakeable clarity into an asset's true operational health and integrity. It meticulously exposes hidden risks, quantifies previously unseen inefficiencies, and pinpoints the root causes impacting performance—the crucial first step to unlocking true potential.
SØRENSEN Asset Efficiency Score (AES)™
Flowing from the CT Scan, the AES offers a transparent, benchmarked measure of an asset's capacity for sustainable value creation. It quantifies potential uplift and provides a clear metric for tracking the effectiveness of value creation initiatives, illuminating the path to enriched asset value.
SØRENSEN Asset Efficiency Certification (AEC)™
The AEC provides transparent validation of an asset's achieved operational effectiveness and verified operational alpha. This certification offers LPs verifiable assurance and enables GPs to tangibly demonstrate superior value creation skill, not luck, setting a new standard for accountability.
Together, these powerful layers empower investors, LPs and GPs to ‘illuminate invisible NAV’, ensuring that ‘Alive or Dead’ isn't a gamble revealed years down the line, but an understood, managed, and verifiable state throughout the investment lifecycle.
-
The SØRENSEN Framework is applied through targeted advisory and consulting engagements to bring decisive insight, accountability, and diagnostic clarity to private equity. To empower investors, LPs and GPs to expose hidden risks, unlock greater potential, and verify operational alpha, and illuminate true value. Exceeding investor outcomes.
The SØRENSEN Framework.
Illuminating True Value through Transparency & Accountability.
▶︎◀︎▶︎◀︎▶︎◀︎
The SØRENSEN Standard.
The Organisational CT Scan™ & AEC™ Standard.
Delve deeper into the foundational principles and detailed methodology of The SØRENSEN Framework, model and use cases. This section presents my comprehensive white paper, 'The Organisational CT Scan™ & AEC™ Standard,' which offers rigorously tested methodology and benchmarks driving insights to achieve true transparency, operational excellence, and generating verifiable value in private equity (PE) and organisational growth. Prepare for a deep dive into a proven approach for making the invisible ‘asset’ visible.
Author's Foreword
The private equity landscape is continually scrutinised, with ongoing industry discussions (like those sparked by Romain Bégramian regarding the 2025 Private Markets Alpha Report by Sipametrics) often focusing on the crucial challenge of differentiating true skill from luck. How much genuine operational value creation are we truly seeing, and how can we, as an industry, reliably verify it?
These questions mirror strongly the highly recommended critical perspectives of Professor Ludovic Phalippou (Oxford Saïd, Author of ‘Private Equity Laid Bare’), whose extensive work questions actual net performance delivered to Limited Partners (LPs) after fees and calls for greater transparency in the sector. This line of inquiry also echoes legendary thinkers like Rory Sutherland (Author of ‘Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life’ and other excellent books), who compellingly argue that immense value often lies hidden in understanding unconscious emotional drivers – the very elements traditional business metrics struggle to ‘measure’. If we can’t quantify these deep customer sentiments, how much ‘gold’ are we leaving undiscovered?
This crucial question about unmeasured emotional interactions and what truly protects LP interests sparked my own deep curiosity: Who protects the LPs? The General Partners (GPs), that’s clear in principle. Yet, are LPs – representing vital capital from pension funds, insurers, sovereign wealth funds, and family offices – adequately served when relying heavily on trust and often opaque reporting that may only show what GPs wish to present? Is our industry genuinely ready for, and in need of, a change that enriches accountability and true transparency? What if we could, indeed, measure the impact of those crucial ‘emotional interactions’?
A decade ago, I stumbled upon an idea, a proprietary approach that could enable organisations to uncover this ‘hidden gold’ – the inherent value (or loss thereof) in customer (dis)engagement stemming from emotional interactions. Witnessing how often this critical aspect was missed, prevalent in PE-owned or influenced companies, I became convinced that we can and must build a much more transparent, brighter future for value assessment.
It is with this conviction that I present this white paper, released on 9 May 2025. It proposes a potential path forward to deal with this transparency and accountability gap in private equity:
‘THE SØRENSEN ORGANISATIONAL CT SCAN™ and ASSET EFFICIENCY CERTIFICATION (AEC)™
A New Standard for Value Creation, Due Diligence, and Transparency for Private Equity Investors (GPs & LPs)’
This paper details a decade-long, industry-tested methodology designed to go beyond standard due diligence by rigorously diagnosing and quantifying hidden operational risks and unrealised potential (via The SØRENSEN Asset Efficiency Score™ - AES), including the value of emotional disconnects. It advocates for private equity grounding value creation strategies firmly in customer reality to differentiate skill from luck and strengthen the path to exit.
Furthermore, it introduces a new rigorous independent benchmark – the SØRENSEN Asset Efficiency Certification (AEC)™ – to validate GP operational effectiveness and provide LPs with clear assurance.
My aim in sharing this work is not simply to present a finished product, but to spark an open, critical discussion within the private equity community. I believe that by ‘Bringing light to the dark art and curious science of generating unseen value,’ we can collectively drive improvements and clarity, ultimately defining standards that better protect LP interests and enhance the integrity of the industry.
I hope this paper provides a thought-provoking perspective and contributes to the ongoing dialogue about how we can enhance transparency and accountability, as well as demonstrate real, sustainable value creation skills in private equity. Perhaps the insights within will resonate with the challenges you face, or at least provoke further inquiry. But then again, I may also have been reading the wrong books and misunderstood the problem I see – a verdict I invite you, the reader, to consider as you engage with these ideas.
Morten J. Sørensen
9 May 2025
5. Case Study: Uncovering Hidden Risks & Value in PE Due Diligence - A Luxury Sector Example
To illustrate the practical power of the SØRENSEN Organisational CT Scan and the SØRENSEN Asset Efficiency Score (AES) in a private equity context, consider this analysis examining a recent scenario involving major luxury acquisitions (based on publicly analysed data for Prada Group, Versace, and Jimmy Choo).
While standard PE due diligence would meticulously analyse financials, market share, management structure, and potential cost synergies, the application of the SØRENSEN framework and model reveals critical unseen insights often missed – insights vital for accurate valuation, risk assessment, and effective VCP development.
Applying the diagnostic framework yielded the following indicative SØRENSEN Asset Efficiency Scores (AES):
-
The difference between exceptional returns and portfolio write-downs is often hidden beneath the surface in the high-stakes private equity world. Like individuals projecting health while masking unseen vulnerabilities, target companies and assets under management (AUM) can present impressive financials or market positioning while harbouring critical operational friction or deep customer disconnects.
Relying solely on traditional due diligence and standard business metrics creates a dangerous illusion of control, potentially anchoring investment thesis to internal assumptions rather than the stark, often uncomfortable, reality lived by the asset's own customers – the ultimate arbiters of brand value and success. History ensures that surface indicators are dangerously unreliable, and mistaking luck for skill based on past performance is a risk LPs can ill afford. At the same time, GPs face increasing pressure to demonstrate consistent, repeatable value creation.
Addressing these fundamental challenges in private equity – differentiating skill from luck and achieving truly repeatable value – requires a new depth of insight. It requires a new lens. This white paper presents a rigorously developed, tested and refined solution, the SØRENSEN Organisational CT Scan™, designed to provide this crucial insight with the aim of establishing a new global standard for due diligence and value creation.
Treating visible symptoms in portfolio companies – such as lagging sales or budget overruns – with outdated playbooks or superficial fixes is costly, unsustainable, and fails to address the underlying pathology. This reactive approach, a key concern for GPs and LPs accountable for financial health, ignores the fundamental underlying challenge: what is not measured cannot be seen, managed, or fixed. Leading to investment underperformance.
This is akin to ignoring where customers (Johnson, S. Who Moved My Cheese?) are moving, only to be surprised when revenue streams dry up. Furthermore, actions taken without understanding the full, system-wide consequences, as Hazlitt's economic principles cautioned, can inadvertently cause greater harm across the organisation, and be much more challenging to recover from.
This white paper introduces the SØRENSEN Organisational CT Scan for private equity value creation, a paradigm shift towards a rigorous, diagnostic mindset. Moving beyond conventional analysis and playbooks, this approach acts like a financial and operational diagnostic, explicitly designed to penetrate the surface pre-acquisition and throughout the holding period to maximise exit valuations. Each private equity SØRENSEN Asset Health Tracker™ report, for example, annually, shows positive, neutral and negative movement. Leveraging the proprietary SØRENSEN framework and model and the instinct of a ‘Strategic Bloodhound’ dedicated to uncovering value others miss, this methodology has, for a decade, meticulously diagnosed the root causes of inefficiency and customer disengagement with great success.
Crucially, it quantifies the direct financial impact of these hidden customer disconnects, revealing significant, untapped value often overlooked and missed by standard due diligence.
This proprietary diagnostic culminates in actionable insights and metrics, such as the SØRENSEN Asset Efficiency Score™ (AES), providing a clear baseline of organisational health relative to its true potential. To symbolise the true potential level attained, providing diagnostic rigour and maximised returns, this paper proposes the SØRENSEN Asset Efficiency Certification (AEC)™ as the trusted validation.
For GPs, achieving this SØRENSEN Asset Efficiency Certification (AEC) validates a commitment to operational excellence and data-driven value creation, enhancing differentiation and potentially aiding fundraising. For LPs, it serves as a vital signal of assurance during manager selection and co-investment, indicating that a GP possesses the tools and mindset to look beyond assumptions, address root causes, and unlock sustainable value, thereby increasing confidence in achieving superior, reliable multiples (IRR/si-IRR).
Adopting this pragmatic, diagnostic view moves PE beyond reactive firefighting or chasing potentially misaligned innovation trends. It empowers GPs and LPs with the foresight to mitigate catastrophic risks, build authentic organisational resilience, and unlock the substantial value hidden in plain sight. It is essential for navigating uncertainty, ensuring long-term portfolio health, and achieving sustainable success in an increasingly competitive landscape.
-
Consider the fundamental challenge in human assessment: can you reliably gauge genuine health merely by appearance? Age, physique, or outward vitality are not foolproof indicators; seemingly robust individuals can harbour hidden conditions like high blood pressure or inflammation unseen beneath the surface. Conversely, others might possess surprising underlying resilience despite a less imposing exterior.
This principle holds profound implications for private equity. Both target acquisitions and existing portfolio companies often present a compelling facade – impressive headquarters, positive press, strong top-line growth, or favourable EBITDA margins. These are the standard metrics reviewed during due diligence and reported to LPs. Yet, this polished surface can dangerously mask underlying pathologies: critical operational friction, eroding customer loyalty, defining the actual brand reality, misaligned internal processes, or cultural issues silently undermining long-term value.
For GPs building an investment thesis and LPs allocating capital, relying on these surface indicators is akin to judging health solely by appearance – a fundamentally flawed approach.
The core challenge in PE is differentiating sustainable value creation from temporary success or market tailwinds – separating skill from luck.
Assessing an asset's true health and potential demands a diagnostic approach that penetrates conventional analysis and moves beyond the misleading surface's superficial metrics. It requires understanding the often-unseen customer disconnects between a company's internal assumptions and the external reality experienced by its customers – the reality that ultimately dictates market position and financial performance.
An asset will only ever be as strong as the customer allows it to be.
This white paper introduces a powerful lens, drawing parallels with human homeostasis, to diagnose the underlying health of organisations within a PE context. Understanding these principles provides the foresight needed to identify risks and opportunities often missed by traditional due diligence, enabling proactive intervention before surface symptoms escalate into value-destroying crises.
The imperative is clear: leading research, including extensive studies by firms like McKinsey, confirms that organisational health is arguably the single strongest predictor of long-term value creation. The healthiest companies consistently deliver multiples of the shareholder returns generated by their less healthy peers – a differential of critical importance to both GPs seeking alpha and LPs evaluating manager performance.
However, diagnosing this underlying health accurately, quantifying its financial impact, and identifying the specific levers for improvement remains a critical challenge. Surfacing these 'unhealthy,' often unseen, markers – the hidden risks and unrealised potential – and translating them into actionable value creation strategies is the focus of the SØRENSEN Organisational CT Scan detailed herein.
-
Human homeostasis describes the body's ability to maintain a stable internal equilibrium – regulating temperature, blood sugar, and countless other variables to stay alive – despite extreme external changes. This ensures optimal function. However, a crucial insight lies here: this balance point, or 'baseline', isn't inherently optimal. An individual might maintain a stable but dangerously high blood sugar level; it is the equilibrium itself that is unhealthy, potentially leading to severe long-term consequences if left undiagnosed and unaddressed.
True health, therefore, often requires more than just maintaining the current balance; it necessitates proactively 'resetting' or 'recalibrating' the baseline to a more efficient, optimised level through conscious intervention. Furthermore, this optimal baseline is unique to each individual; generic, 'one size fits all' approaches inevitably fail to unlock the full potential of the vast majority. Birthing the 'griftocracy' mantra.
This analogy translates directly and powerfully to the assessment and management of portfolio companies in private equity. 'Organisational health' mirrors this dynamic internal balance, adaptability, and functional effectiveness, always viewed relative to the specific strategic goals and market context of the asset. For GPs and LPs, understanding this deeper health is critical for unlocking fuller value and requires assessing several interconnected factors:
Balance: Is the portfolio company striking a sustainable equilibrium between competing demands crucial for PE success – short-term cash flow targets vs long-term strategic investments for exit value, rapid growth vs operational scalability, sales targets vs maintaining customer experience? Persistent imbalances often signal underlying stress or flawed strategic assumptions within the investment thesis.
Interconnectedness: Recognising that functions within a portfolio company do not operate in silos is key. Dysfunction in one area – poor integration post-acquisition, weak financial controls, inconsistent sales processes, customer disconnect – inevitably impacts overall performance, valuation multiples, and ultimately, IRR.
Adaptability: How effectively can the company sense and respond to market shifts, competitor actions, or technological disruption? This capacity is fundamental to resilience and achieving a successful exit in a dynamic market environment, even more so with the current global economic uncertainty.
Contextual Health: Peak performance for a high-growth tech buyout target looks vastly different from that of a stable industrial carve-out. Performance and potential must be judged against relevant industry benchmarks, peer performance, and the specific objectives outlined in the GP's value creation plan.
Internal Ecosystem ('Microbiome'): Organisational well-being relies on fostering beneficial elements – efficient workflows, positive cultural norms that drive performance, effective communication ('good bacteria') – while actively identifying and mitigating elements that create friction, drain resources, or hinder value creation ('bad bacteria,' e.g., legacy system inefficiencies, entrenched resistance to change). Ignoring this unique internal ecosystem is perilous.
The simple concept of scanning the potentially suboptimal baseline holds profound lessons for GPs and LPs. A portfolio company might appear stable, perhaps meeting quarterly covenants or hitting certain operational KPIs – effectively maintaining its 'organisational homeostasis'. However, like the individual with undiagnosed high blood sugar, this apparent stability could mask a fundamentally inefficient or damaging baseline.
That represents a significant hidden financial risk never revealed, but, more importantly for PE, it also shows substantial unrealised potential across any timeline. Relying only on surface metrics or failing to diagnose the need for recalibration means leaving significant value on the table.
True value creation in PE requires moving beyond surface-level stability. It demands robust diagnostics to assess whether the company's current equilibrium represents an optimal baseline capable of supporting peak efficiency, authentic resilience, and maximum growth performance – the foundations for superior returns.
Failure to diagnose and reset a suboptimal baseline is often where hidden costs accumulate, and predicted potential multiples are lost.
-
Consider the human body: seemingly isolated symptoms like persistent thirst, fatigue, or slow-healing wounds might be treated individually for years. Yet, collectively, they can signal a serious underlying condition like unregulated blood sugar, where significant damage occurs long before a proper diagnosis is sought or suggested. This reactive, symptom-focused approach is mirrored, often with financially devastating consequences, within private equity portfolio management.
Post-acquisition, under pressure to meet ambitious growth targets outlined in the Value Creation Plan, GPs and portfolio company management can easily fall into the trap of addressing visible problems with quick, superficial fixes. This symptom-based management is costly, ineffective, and fails to address the root causes hindering performance multiples:
Symptom: High Employee Turnover in a Key Division.
Common PE Fix: Increase pressure on remaining staff to cover workloads and implement stricter performance monitoring on existing teams, often under the mistaken assumption that high turnover stems from individual performance issues rather than systemic problems. This approach frequently fosters a toxic work environment which, while appearing to address immediate gaps, systemically introduces downstream inefficiencies, erodes morale further, and often exacerbates the turnover problem in the long run.
Potential Root Causes (Often Overlooked): Poor integration post-acquisition, lack of clear strategic direction from new ownership, misalignment of incentives, weak middle management, or a culture clash unresolved during due diligence – issues rarely solved by surface-level actions and frequently exacerbated when such superficial fixes are applied.
Symptom: Stagnating or Declining Sales Growth.
Common PE Fix: Push aggressive discounting (eroding margins), increase short-term marketing spend without clear ROI, or reshuffle sales leadership, often driven by the flawed assumption that the problem is purely one of sales effort or marketing visibility. This tactic can attract unprofitable customer segments, devalue the brand, mask deeper product or market fit issues, and ultimately delay addressing the strategic challenges that are truly suppressing growth.
Potential Root Causes (Often Overlooked): Fundamental misalignment between the product/service and evolving customer needs (the ‘cheese’ has moved), deteriorating customer experience damaging loyalty, ineffective sales processes ignored during DD, or channel conflict exacerbated by new strategic initiatives – critical issues that superficial sales pushes or marketing blitzes fail to address and may even obscure further.
Symptom: Consistent Budget Overruns or Missed Operational KPIs.
Common PE Fix: Implement stricter reporting demands, mandate more frequent update meetings (increasing overhead), or enforce across-the-board cost cuts, typically based on the erroneous belief that the core issue is a lack of discipline or insufficient oversight rather than fundamental planning or resource inadequacies. While creating an appearance of tighter control, this often increases bureaucracy, demoralises teams with unrealistic demands, harms productive areas through indiscriminate cuts, and fails to resolve the underlying operational bottlenecks or strategic miscalculations.
Potential Root Causes (Often Overlooked): Unrealistic initial planning in the VCP, hidden operational bottlenecks, inadequate resources allocated (staff, budget, technology), poor cross-functional collaboration, or skill gaps within the team needed to execute the PE strategy – fundamental flaws that stricter reporting or broad cost-cutting cannot resolve and might worsen by damaging necessary functions or obscuring true capacity constraints.
Merely treating these symptoms offers no lasting solution for enhancing enterprise value. It wastes critical resources (time, capital, management focus) and ignores the underlying imbalances or inefficiencies that are truly constraining growth and profitability—customer disconnect.
This reactive mode prevents GPs and management from understanding the real drivers of underperformance. Worse, blunt interventions can inadvertently harm the 'good bacteria' – efficient teams, pockets of innovation, or positive cultural elements essential for long-term health and achieving a successful exit. This focus on the superficial over the substantial is a hallmark of the 'griftocracy' approach – activity mistaken for progress.
Failing to diagnose and address the root cause doesn't just delay achieving the investment thesis; it allows underlying problems to fester and deepen. This leads to compounded risks, drains further resources, fosters cynicism within the portfolio company, and ultimately jeopardises the targeted returns and exit multiples, potentially leading to significant write-downs for LPs.
-
How can private equity move beyond the perils of symptom-based management (Section 3) to accurately diagnose portfolio health and unlock maximum value? Standard due diligence, while necessary, often resembles assessing cardiac risk based merely on appearance or basic blood work – it frequently misses the deeper, critical unseen indicators.
Just as a Coronary CT calcium scan reveals hidden plaque buildup, providing a powerful predictor of future risk and enabling preventative action, PE requires a comparable diagnostic tool for its assets. The SØRENSEN Organisational CT Scan is essential for truly informed investment and management decisions.
Its purpose extends beyond flagging immediate deviations or benchmarking against generic frameworks. While valuable tools like McKinsey's OHI assess management practices, the SØRENSEN Organisational CT Scan described here serves a distinct, critical missing function for PE: to pinpoint and, crucially, quantify the direct financial impact of hidden operational friction, customer disconnects and other unseen issues.
It is designed to calculate the precise cost of this unseen, unfelt friction, including the often substantial unrealised revenue potential that is at state, the primary target for PE value creation.
It answers the vital question: Is this asset operating at its true higher potential, or is it stuck in a suboptimal baseline equilibrium requiring a fundamental reset? It answers the Who, What, When, Where, and Why.
The SØRENSEN framework and model: The PE Diagnostic Engine
The proprietary SØRENSEN framework and model function as this pragmatic, stress-tested SØRENSEN Organisational CT Scan. Developed, tested and refined over a decade, driven by the ‘Strategic Bloodhound’ instinct and curiosity to uncover value others miss, this approach moves beyond traditional financial reporting, management surveys, or standard consulting analyses. It meticulously dissects customer behaviour (‘customer reality’), competitor strategies, broader market trends and dynamics, operational efficiency, and the crucial link between customer disconnects and financial performance, quantifying the impact of these factors.
The predictive accuracy and reliability of the underlying SØRENSEN framework and model in identifying critical unseen issues and unrealised potential are underscored by an incredibly robust F1-score of 0.92. The F1-score, a statistical measure balancing precision and recall, indicates a high degree of effectiveness in the diagnostic process.
It is specifically designed to reveal critical insights often missed during the intense, time-constrained standard M&A due diligence process, illuminating unseen risks and quantifying significant growth opportunities that directly inform the investment thesis and Value Creation Plan.
Quantifying Potential: The SØRENSEN Private Equity Asset Efficiency Score (AES)
The framework and model calculates the SØRENSEN Asset Efficiency Score (AES) – a clear, actionable metric reflecting any asset's health and its effectiveness in converting internal actions into generating customer revenue effortlessly. It synthesises weighted KPIs critical for PE assessment:
Customer Experience & Reality: Measures true customer satisfaction and perception across all touchpoints, directly linking sentiment to value erosion or creation potential.
Operational Excellence: Evaluates efficiency across key value chain components (e.g., retail, supply chain, logistics), identifying sources of hidden costs and friction impacting margins and scalability.
Brand & Market Alignment: Assesses brand strength, consistency, and resonance with target customers relative to competitors.
Financial Rigour: Integrates key financial metrics within the context of the deeper operational and customer insights.
The private equity’s resulting SØRENSEN Asset Efficiency Score (AES) isn't just a benchmark; it's a powerful diagnostic indicator. It directly correlates underlying issues – particularly customer disconnects and operational friction – with tangible, quantifiable financial impact, specifically the unrealised revenue potential trapped within the organisation. This provides GPs with precise, data-driven targets and rolling updates for intervention within their VCP.
The SØRENSEN Asset Efficiency Certification (AEC)™: Validation for Rigour and Returns
To validate this, because brands aren't built by companies, they're built in customers' minds. It's their perception, gut feeling, and emotions. Each experience creates a unique one of millions of slightly different brands in the minds of its customer. This paper proposes the SØRENSEN Asset Efficiency Certification™ (AEC) as a trusted validation in the PE landscape. It serves to confirm (through reporting) for LPs a deep diagnostic rigour and signal from GPs a strong commitment to value creation.
What it signifies
The SØRENSEN Asset Efficiency Certification (AEC) certifies that an asset or group of assets (pre-acquisition or during ownership), or a GP's process, has undergone a comprehensive SØRENSEN Organisational CT Scan and has been issued with a SØRENSEN Asset Efficiency Score (AES) rating. This rating aims for a level of independent rigour and transparent insight conceptually similar to assessments from firms like Moody's, Standard & Poor's, and Fitch, highlighting investment risks.
The AEC validates that this rating is an independent and transparent assessment that goes beyond surface metrics to understand true operational health, customer reality, quantified risks, and unrealised potential based on the proprietary SØRENSEN framework and model.
Value Proposition for GPs:
Enhanced Due Diligence: Provides deeper insights for more accurate valuation and robust investment thesis.
Actionable VCP: Delivers specific, quantified levers for the Value Creation Plan.
Fundraising & Differentiation: Demonstrates a superior, transparent, and data-driven approach to potential LPs.
Stakeholder Confidence: Builds trust with management teams and lenders through a clear, evidence-based assessment.
Value Proposition for LPs:
Informed Manager Selection: Offers a tangible signal of a GP's operational sophistication and commitment to rigorous diligence beyond the track record (skill vs. luck).
Increased Transparency: Provides assurance that capital allocation decisions are grounded in deep, quantified insights into the asset's potential and risks.
Confidence in Returns: Links the diagnostic rigour directly to the potential for achieving higher, more reliable multiples (IRR/si-IRR) by addressing root causes and unlocking hidden value.
Reduced Risk: Mitigates the risk of investing based on incomplete information or overly optimistic projections.
The SØRENSEN Asset Efficiency Certification (AEC) aims to become a global standard for best practice, transparent PE investing, signifying a move away from assumptions and towards quantifiable, customer-centric value creation. Its goal is to provide the necessary assurance missing for navigating complexity and unlocking superior, sustainable returns.
Ultimately, it aims to break through the operational 'haze,' remove barriers to understanding, reporting and foster greater transparency between PEs and LPs, doing so in a non-threatening manner as the insights generated are designed to enhance gains for both GPs and LPs.
Prada Group
34%
Versace
27%
Jimmy Choo
35%
Implications for a PE acquirer
These scores immediately signal significant operational inefficiencies and customer disconnects across all brands. More critically for a PE investor, the diagnostic quantifies the unrealised revenue potential directly linked to these organisational issues – value that is, through customer disconnection, is being left on the table:
For Prada Group: The framework identified €3.2 billion in unrealised potential value, linked to unseen root causes like poor delivery experiences, customer service failures, and friction in billing/policies.
For Versace: The framework identified €717 million in unrealised potential value, driven by fundamental issues, including perceived poor product quality, severely negative customer service interactions, and delivery/returns failures.
For Jimmy Choo: The framework identified €380 million in unrealised potential value, connected to poor customer service, price/value misalignment, product defects, and service/repair issues.
For a potential PE acquirer, this data is transformative
Risk Assessment: Standard due diligence (DD) would gloss over these deep-seated customer emotional disconnects and operational issues. The private equity’s low SØRENSEN Asset Efficiency Scores (AES) and specific root causes reveal significant integration challenges and potential value traps. Acquiring these assets without a clear, targeted plan to address these quantified root cause issues introduces substantial unforeseen operational risk and financial strain.
Valuation & Deal Terms: This quantified unrealised potential and underlying risk provide crucial data points for a more realistic asset valuation, potentially influencing offer price and deal structure.
Actionable VCP Input: The specific root causes identified (e.g., “poor customer service,” “delivery/returns issues”) provide concrete, data-backed initiatives for the GP’s Value Creation Plan, moving beyond generic playbooks to targeted interventions with quantified potential impact.
Synergy Reality Check: The analysis also revealed minimal customer base overlap between the brands, directly challenging typical assumptions about easy cross-selling synergies often modelled in PE investment cases.
The framework’s diagnostic precision extends to granular levels, such as analysing specific product and vendor choices. For instance, a separate analysis of CHANEL eyewear revealed how specific manufacturing choices impacted customer quality perception, contributing to a quantified unrealised potential exceeding €222 million linked to unseen customer disconnects.
Broad PE applicability
These are examples from the luxury sector because luxury brands cultivate an illusion of perfection and are untouchable regarding customer excellence. Testing the hypothesis that spotting deep customer disconnects should be as challenging as in any industry globally. Suppose the diagnostic validation performs effectively in ultra-luxury. In that case, the SØRENSEN framework and model and the principles underpinning the SØRENSEN Asset Efficiency Certification (AEC) will prove robust for assets in any sector.
The diagnostic capability was designed from the ground up to be industry-agnostic. It can also prove that hidden inefficiencies, process friction, and customer disconnects exist across retail, consumer, healthcare, B2B services, technology, and virtually any sector targeted by PE.
The SØRENSEN framework and model are designed to expose these unseen factors, making visible the fundamental PE challenge: value that is not accurately measured and diagnosed cannot be effectively managed, fixed, or fully realised. This methodology provides the lens to see beyond conventional analysis and uncover an investment target's true operational health and potential.
For a detailed deep-dive into the analysis of the Prada Group scenario discussed above, download and read the full 20+ page PRADA Group’s Acquisition Conundrum - What Due Diligence Won’t Reveal diagnostic report. The full report is available here: https://mortenjsorensen.com/s/PRADA-Groups-Acquisition-Conundrum-What-Due-Diligence-Wont-Reveal-06032025-77x3.pdf
6. From Diagnosis to Value Creation: Actioning Insights for Superior PE Returns
Identifying portfolio company risks and potential via the SØRENSEN Organisational CT Scan and the SØRENSEN Asset Efficiency Score (AES) is the critical first step. However, just as a medical CT scan requires expert interpretation to provide a prognosis and guide effective treatment, these diagnostic insights achieve their purpose only when translated into targeted, effective action within the private equity ownership period.
This is where a reliable, certified diagnosis becomes the foundation for a truly data-driven Value Creation Plan (VCP), moving decisively beyond the pitfalls of symptom-based management.
Consider how diagnostic insights translate into specific VCP initiatives:
Assume the SØRENSEN Asset Efficiency Score (AES) diagnosis pinpoints significant value erosion due to poor customer service (as illustrated in the Section 5 case study). In that case, the effective PE-led 'treatment' isn't merely demanding better frontline effort. It involves strategic interventions like investing in fundamental service process redesign, empowering staff through better tools and training, streamlining customer-facing policies (e.g., returns), and potentially re-evaluating quality control to rebuild trust and capture the quantified unrealised revenue.
Consider the diagnosis reveals operational inefficiencies causing delays or inflated costs. In that case, the VCP must include initiatives to systematically optimise logistics, reconfigure supply chains, or implement better inventory management systems to reduce friction and enhance EBITDA margins.
Suppose brand perception suffers due to price-value misalignment or competitive pressures identified by the scan. In that case, the GP and management must make informed strategic decisions on pricing architecture, product development, or brand repositioning to recapture market share and defend margins.
By addressing the core fundamental issues revealed by the diagnosis, often unseen or misunderstood before the scan, PE firms build authentic resilience and sustainable competitive advantage within their portfolio companies.
In challenging economic climates, understanding and fixing these fundamentals becomes paramount for growth, survivability, and asset value.
Acting decisively on these diagnostic insights yields multiple benefits crucial for PE success:
It reduces operational friction,
Unlocks the quantified untapped revenue potential,
Improves customer loyalty and pricing power,
And enhances the company's adaptability.
This creates the optimised foundation – the 'reset' baseline – required for sustainable growth and maximum exit value. As the case study suggested, addressing diagnosed customer challenges (root causes) would unlock billions in untapped value, which, as a positive consequence, presents a statistically more efficient and potentially less risky path to value creation than relying solely on further acquisitions or financial leverage.
Addressing the fundamental issues identified by the SØRENSEN Organisational CT Scan directly translates into enhanced portfolio company performance and, consequently, superior PE returns.
Advanced diagnostics like the SØRENSEN Asset Efficiency Score (AES) provide GPs and management teams with a clear, evidence-based roadmap. They enable the precise targeting of interventions where they will unlock the most significant value, ensuring resources are deployed effectively.
Ultimately, achieving top-tier PE returns requires moving beyond surface stability and generic playbooks. It demands embracing a diagnostic mindset grounded in understanding the asset's true operational and customer reality.
This includes recognising when an organisation's baseline equilibrium must be reset, and using the diagnostic insights to understand precisely why and how. By identifying and recalibrating suboptimal equilibria based on rigorous diagnosis, GPs move beyond ineffective symptom management.
Their goal becomes fostering genuinely resilient, adaptive, and optimally performing portfolio companies capable of weathering market challenges and achieving maximum value upon exit.
7. Conclusion: The PE Mandate - Diagnose Deeper for Sustainable Value Creation
The true health and potential of a PE investment target or portfolio company, like human health, often lie hidden beneath a veneer of encouraging superficial surface metrics. As this paper has argued, relying on outward appearances – akin to judging the profound lessons within 'Who Moved My Cheese?' or 'Economics in One Lesson' by their covers alone – shows standard due diligence metrics are dangerously unreliable for making critical capital allocation and value creation decisions in the demanding world of private equity.
Accepting green dashboard views without questioning the underlying reality is akin to assessing cardiovascular health based solely on physique – a gamble few prudent investors would take. While focusing on the surface may seem easier and more manageable, it risks overlooking the fundamental root causes and drivers of long-term value.
By embracing the principles of organisational homeostasis and adopting a rigorous diagnostic mindset – The SØRENSEN Organisational CT Scan™ approach – GPs and LPs can gain the vital, deep-dive customer insights needed to move beyond assumptions. Methodologies yielding metrics like the SØRENSEN Asset Efficiency Score (AES) enable a fundamental shift: from reactive, symptom-based fixes in portfolio companies to proactive, data-driven value-creation strategies. This approach allows for the precise identification, and pinpointing of root causes and the quantification of the unrealised potential still available, enabling targeted and efficient interventions rather than costly, ineffective symptom management.
Crucially for private equity, this proprietary diagnostic approach unlocks significant untapped financial value, fosters authentic organisational resilience vital for navigating economic cycles, and provides the essential foresight required for successful ownership and exit.
Incorporating mechanisms like the SØRENSEN Asset Efficiency Certification™ (AEC) further provides the ‘missing assurance’ – a validation of diagnostic rigour and a commitment to transparent, skill-based value creation—transition from Lucky to Shark in the Scientific Infra & Private Assets (SIPA) Buyout Alpha report.
Moving beyond the surface to truly understand, measure, and cultivate deep organisational well-being within PE portfolios isn't merely best practice; it is rapidly becoming essential for survival and sustainable success.
In an era demanding demonstrable alpha and operational improvement, it is key to differentiating skilled managers from lucky ones, mitigating catastrophic risks born from unseen weaknesses, and consistently delivering superior returns to LPs.
The mandate for GPs and LPs alike is clear: look deeper, diagnose rigorously, and act decisively on validated insights to unlock the full, often hidden, potential of every investment.
About the Author: Morten J. Sørensen
My mission is to enhance the ecosystem of private equity decision-makers – both General Partners managing assets and Limited Partners allocating capital – to achieve greater success by diagnosing risks, unlocking value, and significantly enhancing portfolio companies' long-term value and resilience, which they invest in and manage.
This is achieved through the diagnostic approach, model and framework detailed in this paper – The SØRENSEN Organisational CT Scan™. This unique methodology stems from my way of seeing, developed over decades, illuminating the unseen, hidden vulnerabilities, customer disconnects, and operational friction points that constrain growth and erode value creation plan multiples.
I bring this clarity to missed asset value and reveal overlooked, untapped opportunities within target acquisitions and existing portfolio companies to frame data/emotionally driven customer strategies that yield extraordinary results and support superior returns.
My 'Strategic Bloodhound' instincts – a result of my relentless curiosity and drive to trace and bring light to the unseen pathways – symbiotically synergise with the SØRENSEN Framework and model to deliver profound customer insight and operational value improvements via first-principles thinking. Guided by integrity and a resilience forged through overcoming significant personal adversity from a young age (having lost both parents by 14). I apply these deep diagnostic principles, challenging conventional PE playbooks with humility and respect to uncover the most effective, unseen, paths to value creation.
Illuminating the path with the SØRENSEN Organisational CT Scan is the essential first step. Realising the quantified potential revealed requires true partnership – a PE firm's and portfolio company's willingness to see what's before it objectively in a new light and embrace the essential, often fundamental, changes that follow. This trusted, collaborative approach has helped generate over €30 billion in independently validated client revenue since 2015.
Illustrative PE-Relevant Impacts:
Sparking €1.5 billion market growth for a sneaker giant via a single linguistic word change.
Slashing global fashion apparel returns by 48% while elevating margin and customer excellence.
Recovering €1.7 billion in customer revenue for a global organisation linked to symptom-based management.
Unearthing 10X brand value growth for a private equity firm's target acquisition.
The SØRENSEN Framework Glossary
SØRENSEN Organisational CT Scan™ The proprietary diagnostic methodology detailed in this paper, leveraging the SØRENSEN framework and model. Analogous to a medical CT scan, it penetrates surface-level business metrics to identify and quantify hidden operational friction, customer disconnects, unrealised value potential, and root causes, providing deep insights essential for private equity due diligence, value creation planning, and portfolio management.
SØRENSEN Asset Efficiency Score™ (AES) A clear, actionable metric calculated by the SØRENSEN Organisational CT Scan™. It reflects a private equity asset's overall operational health and its effectiveness in converting internal actions into generating customer revenue, based on weighted KPIs (including Customer Experience & Reality, Operational Excellence, Brand & Market Alignment, Financial Rigour). The score directly correlates underlying issues with tangible, quantifiable financial impact, particularly unrealised revenue potential.
SØRENSEN Asset Efficiency Certification™ (AEC) The proposed trusted validation signifying that an asset, group of assets, or GP's process has undergone a comprehensive SØRENSEN Organisational CT Scan™ and has been issued a SØRENSEN Asset Efficiency Score™ (AES) rating. The AEC validates diagnostic rigour and provides independent, transparent assurance, particularly for LPs, regarding the assessment and progress of true operational health beyond surface metrics.
SØRENSEN Asset Health Tracker™ The reporting mechanism designed to document and track the SØRENSEN Asset Efficiency Score™ (AES) for an asset over time (e.g., annually). It shows positive, neutral, and negative movement in the AES, providing insights into the evolution of the asset's operational health and the effectiveness of VCP interventions.
SØRENSEN Strategic Bloodhound™ The author's professional identity and approach, characterised by a relentless curiosity and instinct for tracing unseen pathways to uncover hidden value, risks, and opportunities often missed by conventional analysis or standard due diligence. This instinct synergises with the SØRENSEN framework and model to deliver profound insights.