With 1,6 – 5,4% of shopping basket revenue lost managing returns, Direct-to-Consumer Retailer brands lose US$117 million profit for every US$1 billion in retail sales.

My philosophy is simple. Help as many luxury organisations thrive, following EUR 3.5+ billion in brand value created by seeing what others didn't. That includes optimisation strategies and techniques that reduce returns management.

This drive enables all direct-to-consumer (DTC) brands to create missed value with simplicity and integrity by looking at the returns challenge from a new outside point of view. I wanted to find the source, reason and logical solution to a brand's returns challenge. What I saw dramatically unlocks the ability of online apparel, fashion and footwear retailers to reduce their returns by 48 per cent, incredibly without customer intervention.

The coordinated input and collaboration slashed returns and operational costs, increased brand loyalty, and delivered an unseen advantage, strengthening customer experience. I created brand value with simplicity and integrity.

The program reduced customer returns, adding 4% to the brand's net operating margin.